01/Bundles
During the COVID pandemic (2020 summer), Naturally Austin gathered together
some Texas-based CPG brands and created bundles to promote their products and
garner support for local brands.
THE RESULT: over 200 boxes sold in a 2 month period, press and support for
Naturally Austin, and an increase in the number of membership applications from
local brands
The "Adventure" Bundle
The "Austin Bevs" Bundle
The "Snack Attack" Bundle
The "Good Morning" Bundle
The "On-the-Go" Bundle
The "Self Care" Bundle
The "Relax" Bundle
The "Sweets" Bundle
PRESS
The Austin American-Statesman: “Want to try a box of Austin-based products?”
Alignable: “Austin Naturally Gift Bundles”
VoyageDallas: “Meet Emily Kealey of Naturally Austin”
Facebook: Naturally Austin Bundle Posts
02/Cocktail Sling
A secondary COVID response from Naturally Austin was to bring together local
liquor brands and sell their products as a promotion for a virtual community event.
The event was put on in collaboration with SKU, an accelerator in Austin. Brands like
Deep Eddy Vodka, Soley Beverages and Waterloo were included in the promo-
tion. A $45 goodie box was shipped to individual participants that came together on
August 13th, 2020 to speak to industry professionals, make special event drinks and
take a break from work.
THE RESULT: 75 box purchases, ~80 event attendees, press, and an increase in
brand awareness.
Each box included drinks from:
CØRKLESS Bubbly Pinot Grigio | Deep Eddy Vodka | Austin Eastciders | Meridian Hive | AMMA |
Soley Beverages | Steamm Espresso |Tequila Sheela |Waterloo
snacks from:
Yellowbird Sauce | Chinook Seedery | Rockit Snacks | Karma Nuts | Krakatoa Hot Chips
special cocktail recipes made by:
Chris Ivey from Dragon Spirits Marketing (design by Nikita Kalyana below)
hand delivered by The Green Cart
